The Ultimate Guide to Customer Data Platforms
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
Irish Customer Data Platforms News
Regional stories with direct local relevance
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Two-in-five Irish workers say AI is essential at work
Widespread use of AI in Irish offices is outpacing training and controls, with some staff handling contracts and confidential data unsafely.
Anthropic offers EUR €355,000 AI roles in Dublin push
Anthropic dangles EUR €355,000 AI engineering pay as it ramps up Dublin hiring drive and cements the city as a key European hub.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
Infobip study finds CX investment gap in global brands
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Data enrichment: Turning raw data into real intelligence
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Mythos changes everything: Is your AI agent security ready?
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
5 eCommerce trends set to define 2026
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
Interviews
Interviews and video coverage from the network
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Google sees retail success with agentic commerce push
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Recent Customer Data Platforms News
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
LiveRamp & Adobe link purchase data for ad campaigns
Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Maestra passes 100 clients with embedded marketer model
Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.
LiveRamp launches partner scheme for AI marketing agents
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Adobe unveils GenStudio tools for retail media ads
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Adobe launches CX Enterprise Coworker for AI workflows
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Forrester says commerce media can fix retail media flaws
Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.
Consumer use of generative AI rises to 73%, survey finds
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
AvePoint lifts guidance after strong first quarter
Stronger demand for cloud data tools lifted AvePoint’s first-quarter revenue 26% and prompted the company to raise its full-year ARR outlook.
Salsify launches SalsifyIQ an intelligence layer commerce
The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.
Airbyte launches agents to unify data for AI workflows
Businesses struggling with fragmented records can now give AI agents a shared data layer, as Airbyte adds search and write tools for workflows.
ICBA names six firms to ThinkTECH accelerator cohort
Community banks will test tools for fraud, payments and compliance as ICBA brings six firms into its eleventh ThinkTECH accelerator class.
monday.com rebuilds platform around AI work agents
The revamp puts AI agents into everyday workflows for 250,000 customers as monday.com seeks to turn a work tool into a broader platform.
Weverse deploys Google Cloud AI for global fan support
Fans in 245 countries and regions can now get round-the-clock help on tickets and merchandise as Weverse automates support with Google Cloud AI.
Amperity launches AI tools for real-time customer action
Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.
Twilio launches tools for human & AI conversations
Businesses can now retain customer context across voice, messaging and AI hand-offs as Twilio broadens its engagement platform.
Adobe completes Semrush deal to boost AI search tools
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
Anomali launches ThreatStream Next-Gen with AI triage
Security teams could cut investigation times as the new platform triages alerts and embeds threat intelligence into existing workflows.