The Ultimate Guide to Marketing Technologies
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Irish Marketing Technologies News
Regional stories with direct local relevance
GoMo launches fibre broadband in Ireland at EUR €29.99
Existing mobile customers in Ireland can now add fibre broadband for EUR €29.99 a month, with no long contract or mid-term price rises.
eir business inks ServiceNow deal for managed services
Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.
Doctrine Skincare wins AxisBIC investible company award
Seven start-ups sought EUR 9.5 million at a Cork investor event as AxisBIC said demand for early-stage technology funding is rising.
Iarnród Éireann adds PayPal for rail ticket bookings
Foreign travellers now account for a fifth of PayPal rail bookings as Ireland’s state operator expands checkout options on its website and app.
Climb names Mike Holt as Ireland Territory Manager
The hire signals a push to deepen partner ties in Ireland as AI and digital transformation reshape demand for technology distributors.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Marketing Technologies
DocuWare named a challenger in Gartner document review
Sapiens named in Everest Group's top 50 insurance lists
Cognizant launches Secure AI Services for enterprises
DevRev wins ISO 27001 certification for AI security
Hyland named Leader in Gartner's 2026 document review
Featured News
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: How Adobe showcases its innovation engine
Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.
Exclusive: Celonis global banking head says AI rollout hinges on process intelligence
Banks risk wasting AI spending unless they first map how work really flows, as Celonis says process intelligence is becoming phase zero.
Reviews
Expert Columns
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Turning security into a story: How managed service providers use reporting to drive retention and revenue
When identity becomes the payment rail
Telcos reshape music streaming for local audiences
Mythos changes everything: Is your AI agent security ready?
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
5 eCommerce trends set to define 2026
Pivoting marketing strategy in the face of a recession
Interviews
Interviews and video coverage from the networkRecent Marketing Technologies News
How leadership, people and technology are key for AI adoption across Irish businesses
Irish firms could miss AI gains unless leaders back clear use cases, staff skills and infrastructure to turn trials into value.
Two-in-five Irish workers say AI is essential at work
Widespread use of AI in Irish offices is outpacing training and controls, with some staff handling contracts and confidential data unsafely.
Irish firms boost generative AI use as staff adopt it
Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.
Anthropic offers EUR €355,000 AI roles in Dublin push
Anthropic dangles EUR €355,000 AI engineering pay as it ramps up Dublin hiring drive and cements the city as a key European hub.
TechDay expands into Ireland with eight new technology news sites
TechDay launches eight specialist technology news sites in Ireland, targeting sectors from cybersecurity to telecoms as part of its international growth.
Dentsu UK&I links Meta creator APIs to planning tool
Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.
Amperity named a Leader in Snowflake marketing report
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Braze teams up with Databricks on data integration
The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.
Kwik Trip adds AI loyalty campaigns with Eagle Eye
The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.
Grocery marketers struggle as campaign volumes surge
Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.
TrueRights launches European AI creator content code
A voluntary framework may help brands and agencies avoid disputes over consent, attribution and commercial use as AI spreads through marketing.
Hostinger launches eCommerce tool for small sellers
Small merchants can now sell across websites, social media and messaging apps from one dashboard as online discovery shifts to AI and social channels.
Kentico AIRA adoption jumps 292% as AI use broadens
Monthly active customers climbed 220% as marketers moved from testing to routine use of AI tools built into Kentico's platform.
Marketing leaders struggle to prove creative value
A global survey found 62% of Fortune 500 marketing leaders cannot prove creative spend is worth it, risking budget cuts.
Trustpilot deepens Shopify tie-up on customer reviews
Shopify merchants will be able to surface independent feedback more easily as Trustpilot's app upgrade makes reviews part of the buying journey.
Reo.Dev passes 100 million profiles in developer graph
Developer-sales teams gain a wider pool of buyers to target as the graph now tracks engineers across 30,000 technologies and 250 functions.
LiveRamp & Adobe link purchase data for ad campaigns
Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.
Contentful launches Palmata to track AI brand visibility
Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.
Privado AI finds Google Consent Mode errors on 48% of sites
Nearly half of high-traffic sites tested may still send data to Google Ads after opt-outs, raising privacy and compliance risks.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.